LAYER 1 — ATTRACT (ORGANIC)

SEO & GEO for Solar

Technical SEO plus Generative Engine Optimization — so you show up on Google and get cited when buyers ask ChatGPT or Perplexity for solar EPCs.

DIRECT ANSWER

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring content so AI search tools like ChatGPT, Perplexity, and Google AI Overviews cite your business directly in their answers — rather than optimizing purely for a ranked list of blue links. It works alongside traditional SEO, not instead of it.

WHAT WE ACTUALLY DO

Technical SEO and AI-search visibility, together

Both matter. Neither works alone anymore.

  • 01Technical foundation: site speed, crawlability, schema markup — the basics most agencies still get wrong.
  • 02Entity-based content built around real commercial solar terms: MACRS depreciation, PPA structures, interconnection timelines.
  • 03Direct-answer content formatted for AI ingestion — short, structured, quotable paragraphs under key questions.
  • 04Ongoing tracking of citations inside ChatGPT and Perplexity answers, not just Google rank position.
Isn't traditional SEO enough?
Not anymore. A growing share of B2B research now happens inside AI chat tools before a buyer ever opens Google — if you're not structured for that, you're invisible at the research stage.
How long until we see results?
Technical fixes show up within weeks. Ranking and AI-citation growth is a compounding process — most clients see meaningful movement within three to six months.
CONTENT PILLARS WE BUILD

Topics that actually match commercial buyer intent

Financing & incentives

MACRS depreciation schedules, PPA versus direct-purchase comparisons, and current federal/state incentive structures.

Interconnection & permitting

Content addressing the delays and friction points that commercial buyers search for before committing to a vendor.

System sizing & ROI

kW/MW sizing guidance and ROI-timeline content that answers the exact questions procurement teams are asking.

Find out if you're visible where your buyers are actually searching

Book a free pipeline audit — we'll check your current search and AI-citation visibility, no obligation.

Book Your Free Pipeline Audit