LAYER 1 — ATTRACT (PAID)

Paid Acquisition

Google and Meta campaigns built for commercial buyers — tracked to booked calls and pipeline value, not clicks or impressions.

DIRECT ANSWER

What's different about paid ads for commercial solar EPCs?

Commercial buyers search differently than homeowners — they look for terms tied to system size, PPA financing, and ROI timelines rather than "solar panels near me." Campaigns need to target decision-makers at companies, not individual consumers, and measure success by booked calls, not click-through rate.

HOW WE RUN IT

Built around pipeline value, not vanity metrics

Every dollar tracked back to a real outcome.

  • 01Keyword and audience targeting built around commercial buying intent — company size, industry, job title.
  • 02Conversion tracking tied to booked calls and CRM stage, not just form fills.
  • 03Budget reallocated weekly toward the channels producing qualified pipeline, not just cheap clicks.
  • 04Every lead flows directly into the automation engine for sub-60-second response.
Why not just boost posts and hope for reach?
Boosted posts optimize for engagement, not pipeline. We build campaigns around cost-per-qualified-lead, so budget goes toward outcomes your sales team can actually close.
Do you handle the ad spend, or just management?
Management only — ad spend stays in your own account, so you keep full visibility and control over the budget at all times.
WHERE WE RUN CAMPAIGNS

Channel mix built for B2B buying behavior

Google Search

High-intent keyword campaigns for buyers actively researching commercial solar financing and installation.

Meta (LinkedIn-adjacent targeting)

Audience targeting layered by company size, industry, and role — reaching ops leaders and founders directly.

Retargeting

Follow-up campaigns for site visitors who didn't convert on the first visit, kept warm without manual effort.

Find out what qualified pipeline actually costs you right now

Book a free pipeline audit — we'll review your current ad spend and show you where budget is leaking to unqualified clicks.

Book Your Free Pipeline Audit